The Casual player needs to have fun and progress –Star Bonus helps!
My experience post update, and opinion on the key factor for the long term success of Clash of Clans.
My own clan began in 2012, and is largely made up of Adults with jobs and families. For most of us, Clash of Clans is a recreational game that we enjoy and try and fit in, around our daily lives. We may gem our barracks a couple of times a week, but mostly you will see us loading up Clash in our lunch hour, our coffee break, or in front of the TV after our evening meal.
Some of us may be more active than others, but essentially we help define the Casual player.
I am however, sympathetic to the Clash community as a whole, and am always interested in the experience of others, namely :-
- The trophy pushers, I can’t even imagine how annoying those clouds and cup offers must be.
- The hardcore war community, arranged match ups, the eradication of bunnies, and balancing of TH’s (all I think) are extremely important.
- The hardcore farmers, the PBT system is/was a mess, and the availability of loot.
Add to this 4) the assumption that Supercell wants to maintain long term the success and profitability of Clash.
Taking all the above 4 stakeholders into consideration, the key factor for the long term success of Clash, in my opinion, is that the Casual player needs to have fun and progress. Without this, the game will die. There will be nobody to farm, and nobody to challenge the pushers or war guys.
So what is having fun and progression?
Fun and progression are not mutually exclusive. They are ultimately linked. Some casual players may aspire to trophy pushing, having wars, or just farming, while still enjoying the social interaction within the game. Whatever their aspirations, a basic need to be able to progress is absolutely essential to maintaining their interest in wanting to ‘Pick up and Play’ Clash.
Therefore the ability to progress, and the belief that progression is achievable is actually the most important factor for the casual player, as having fun, logging on, and therefore social interactment , all stems from individual progression goals.
To progress, the casual player needs to be able to find loot, and keep it.
I think that the ‘potential’ new Star Bonus (5 stars per day in Multiplayer) shows that Supercell acknowledge this, and I like the idea of the treasury.
Time will tell, we can only hope!
Originally Posted by Sticksman
