SuperCell, ever hear of Coca Cola?

[Smolson]

you sir don't get it apparently. smh The OP is comparing business models and how they were dealing with a situation that is similar in nature.


OP: Kodak would also fall into the same situation however, with Kodak it was too late or almost too late (depends upon what you think is "late").

I get it. I have a degree in business and working on my masters. Not all business models apply to one another. We get the analogy but it doesn't apply as neatly as many seem to think.

Yes Coca-cola made a mistake by changing its product recipe. Yes, that's sort of similar to SC changing the dynamics of the game, but that doesn't directly mean that CoC will experience the same type of demise.

Imagine if the new coca-cola recipe had actually made it taste better. Sure many people would have been angry and missed their "old coke" but if revenues were rising under "new coke" it wouldn't matter.

Here's another example, many beverage makers have switched from cane sugar to high fructose corn syrup. Changes the "dynamic" of the beverage. Some people didn't like the switch but overall the change was accepted.

There are many examples of implementing change in business that are successful. Change in business is almost a necessity of survival. Sometimes you have to take risks and make changes to your products to get out in front of the competition or remain viable in competitive markets.

Look at blackberry for instance. Blackberry was dominating the smartphone market in the early 2000s. However, when the Iphone came out, Blackberry refused to adapt their brand and follow suit. They chose to keep their "keyboard" in lieu of the larger screen with a touch screen keyboard.

http://business.time.com/2013/09/24/...ed-blackberry/

I can play the analogy game too.

[kn0xv1ll3]

Actually a better comparison would be "new Coke".
they changed the formula, was a huge disaster, had to revert back to "coca Cole classic".
The decision almost tanked the company, and allowed for a large competitor to obtain more market share (Pepsi); this also was a catalyst for the "cola wars" of the 80's and 90's.

This is a PR 101 case study. If SC spent one penny for every dollar they spend on making Christoph waltz commercials and YouTube vids, they would know this. Also would be aware that silence, is historically not an effective strategy when dealing with brand crisis.

[morriea]

How many times will this same analogy be made?

http://forum.supercell.net/showthrea...ight=Coca+cola

http://forum.supercell.net/showthrea...ight=Coca+cola

http://forum.supercell.net/showthrea...ight=Coca+cola

http://forum.supercell.net/showthrea...ight=Coca+cola

and this was just a quick forum search

[nerfedname]

It was originally made as a headache remedy, I doubt they be getting out of the soft drink business anytime soon to force consumers to use their product "as originally intended."

Sometimes you luck into something really great, a real chief would adapt and continue making the game that people want.

You're right OP, this is such a perfect analogy. I mean, Coca-Cola NEVER recovered from that debacle, why one barely even hears about this "Coca-Cola" company anymore. They used to make soft-drinks, right?

[Smolson]

Actually a better comparison would be "new Coke".
they changed the formula, was a huge disaster, had to revert back to "coca Cole classic".
The decision almost tanked the company, and allowed for a large competitor to obtain more market share (Pepsi); this also was a catalyst for the "cola wars" of the 80's and 90's.

This is a PR 101 case study. If SC spent one penny for every dollar they spend on making Christoph waltz commercials and YouTube vids, they would know this. Also would be aware that silence, is historically not an effective strategy when dealing with brand crisis.

The staff have made several posts on the forums post update. The "silence" isn't as silent as people think.

Here's one example

http://forum.supercell.net/showthrea...e-game-we-love

here's another along those same lines

http://forum.supercell.net/showthrea...66#post6244266

People are talking you might just be missing the posts.

Here's the staff list.

http://forum.supercell.net/showgroups.php

You can click their names and view their recent posts.

[Naturalmystic]

It was originally made as a headache remedy, I doubt they'll be getting out of the soft drink business anytime soon to force consumers to use their product "as originally intended."

Sometimes you luck into something really great, a real chief would adapt and continue making the game that people want.

Kellogs cornflakes was intended for treating people with mental illness. OP ♥♥♥ is your point? Coca-Cola never gave two hoots or had any control about how people used their product back in the day. They stopped using coca leaves when the political winds changed and they realized their product could be harmed by government intervention. Supercell owns this game. They have invested their time and energy bringing THEIR VISION to the world. Read the TOS they can do what they want with the game. By downloading the game you agree to their TOS. Now if you don't agree with their vision, you can complain, you can adapt, you can quit. Those are your choices at the moment. It is their game, not yours.

[smith6552]

You're right OP, this is such a perfect analogy. I mean, Coca-Cola NEVER recovered from that debacle, why one barely even hears about this "Coca-Cola" company anymore. They used to make soft-drinks, right?

The reason they survived is because they dumped the "new coke" and went back to the original. That's why they still make soft drinks.

[Anabelle0]

Supercell took the booger sugar out of the game and the addicts are tweaking out not being able to sit online barching TH snipes and abandoned bases for 6 straight hours.

I guess I can see the comparison.

This^. I think SuperCell crunched their metrics and realized that the people who barch like robots 24 hours a day don't buy gems.

[DrGuy]

Coke analogies aside, SC won't revert the update unless it affects their bottom line. I'd be shocked if that happens I reckon tweaks are coming and nothing more.

[danielealy]

and sometimes you learn to use proper grammar before trying to taint another company

Does proper grammar include punctuation and capitalization of the first letter of a sentence?