You are part of a team with a product that is breaking records and raking in millions of profit. Out of nowhere, you change your product in a way that, when announced, appears to annoy most of your customers and risks alienating many of them.
Rather than pause to consider the feedback, you push the changes forward, and predictably, your customers are incensed and take to social media to disparage the update. Historically impeccable satisfaction ratings plummet to levels 50% lower than in the past.
Rather than consider the feedback, you quickly push out a follow-up to polish and fix, what is essentially a debacle.
You piloted one of the highest-rated games in the various app-stores down a path of changes, modifying virtually EVERY aspect of how players are expected to approach the game.
Let that sink in ...
Now tell me, just how brilliant is the team at SC? Frankly, this reeks of incompetence. They've allowed the delusions of brilliance to cloud their judgement. If they were truly that good, we would see similar results with Boom Beach and Hay Day.
This will undoubtedly become a business case in mobile gaming as one of the absolute worst ideas, implemented in one of the worst ways.
If I were their holding company, I would have a meeting, to present this to the SC team, just before I show them the door. Unfortunately, I'd find it difficult to articulate the level of incompetence I'm observing.
