With the new update that is coming on April 1st, Supercell are introducing Season Challenges and these season will end up rewarding you with lots of magic items but most importantly a hero skin. This update could open a lot of possibilities to Clash of Clans especially story wise.
Clash of Clans lacks story, there is not much story to it and only a few major events happened throughout my years of playing Clash of Clans (Goodbye Builder is a good example of a major events).
Then what's the idea?
The idea is to make the season themed, like... Why is the King's skin like that? What events may have happened in the Clash of Clans universe for him to have such an outfit? Answering these questions would add a lot to the village's story and not only that...
Another suggestion?
Yes, I suggest that Supercell does minor changes to the map with every new season so that they give the players something to discuss and speculate... Maybe throw some minor teasers in such map changes for what is about to come in the following seasons.
In summary, the idea is basically to use the introduction of season into making a theme and a story for the village which would make the players(maybe just me... Who knows) something to look for/talk about/speculate getting them more engaged with the village and a story to follow throughout the seasons to come.
