Here’s my best guess...I think it’s town related. I’m going to guess that it’s a new section of the town where we can each design a shop and sell our own items. I think we will be able to visit other shops as well and buy from those shops. I don’t think it will be instant like our current roadside shops. There will be bartering involved through coins & goods (trading). We can negotiate prices and trades, then decide if we want to accept or reject other players’ offers. Perhaps we can offer counter offers as well. We probably have a limit on how many we can do at a time. We will be able to visit anyone’s shop through the newspaper, or there will be an alternate way to visit other players’ shops. Perhaps, we’ll be able to expand & run multiple shops in time. I’m just throwing ideas out. I have no idea if I’m even remotely close.