Do you guys have any data on how many online players you have right now? I have many friends that are not playing coc anymore, I just don't know if you have notice the dip in figures. As for me I will always be a coc cannot matter what but I guess they have reasons why they are not playing the game anymore.
I factor I guess is the length of time you have to upgrade anything. Maybe if you guys can cut this thing in half without using gems. Also if you could also shorten the preparation time for each war and automatically finish the clan war if everyone in each clan finished their attacks or maybe a surrender button in which only the leader can click. .what I'm trying to say is the waiting time is too much especially if one clan is active they want to wage war as soon as possible. Maybe, that is one thing why everyone I knew is shifting to a high pace game because they hate anticipation.
Another thing, just to add excitement is it possible if you could add a beast or a warrior for each player wherein they can keep and be different to anyone. It's like if you reach this level or won a certain numbers of war you will get an egg wherein you could start to feed them, groom them and start training them for war. So, every payer will have different identity because they have a secret weapon that others don't have. It can also be used for a one on one duel for global players.
What do you think guys? We need something new to get their attention back.
Sorry for the grammar. I just hope you understand what I'm trying to say.