spent over $1000 in the beginning
But I haven't bought gems in over 1/2 year and don't intend to ever again. I won't say it's because of the bad TH11 update, but I can understand those who did stop for that reason.
Actually, I don't intend to EVER play any game that suckers me into buying gems on impulse the way CoC does.
Now a game like Tower Defense, in-game purchases are a different story. I drop $3 and I get an expansion pack that lasts forever.
But this constant pleasure-center inducement is over for me.
This is a real biological/psychological effect that companies like SuperCell are using against their own customers. Shameful really.
First, it’s simple. Games start off easy to play with frequent mini rewards that cause a release of “neurochemical dopamine.” This pleasure response in your brain is similar to the “neuro-circuitry involved in addiction, reinforcing our actions.” The next step is to increase the challenge, making the dopamine bursts more intermittent. If it stayed easy forever, you’d get bored. And, as it turns out, an unpredictable reward schedule (a “variable ratio schedule of reinforcement”) is more addictive to our brain’s pleasure sensors than one where you keep consistently winning.
Read more here: http://www.sitepronews.com/2015/02/1...will-bankrupt/
