Most heroic attack/defense

So this got me thinking at the very start when i joined a clan. Most heroic attack/defense. What does it mean and whats the point of it? I think it should grant the current stander of attack/defense some sort of reward like extra war loot or something or doe's it already award you with something but i just overlooked it?

I don't think there should be a reward simply because it would cause competition in the clan.

I can just see it now all the bickering intra clan, not to mention all the new threads on IFR


WAAH - my attack should have got most heroic because....


and


WAAH - The heroic attack criteria is unbalanced please fix.....

Loot bonus is reward enough if it was that heroic, haven't you ever wondered why you can't see each others loot bonus....