Would you rather have had this game be paid vs fremium?
I was just thinking that I would have enjoyed this game much more if it wasn't a fremium where you can buy success, but instead if it was just a simple purchase and play app.
Looking at the latest numbers I could fine, SuperCell made $179 million from both of its games in the first quarter of 2013. If we use that for the whole year, that's annual revenue of $716 million. Let's assume it's mostly from Clash of Clans (70%) vs their other game Hay Day.
That's ~$500 million annual revenue from Clash of Clans.
Now according to what I could find online, they've had approximately 47 million iphone downloads and 14 million ipad downloads. That's 61 million downloads total.
That is $8.20 per download per year ($500 million divided by 61 million) for SuperCell to have the same revenue from both models.
Of course if it was a purchasable app, a lot of people wouldn't play... so let's say half the people wouldn't want to play. That means the rest of the players would have to pay ~$17 a year (or $1.5 a month) to play for SuperCell to break even.
[Edited for clarification:]
So my question is,
If SuperCell were to start a brand new Clash of Clans (exactly the same as this one) but everyone starts from scratch again. In that version, you have to pay $2 a month to play that, and there are no gem purchases allowed. Would you join the other game? Would you stop playing the fremium version to play the other version? or play both? or just stay with fremium?
Look at it this way, if tomorrow SuperCell came out with a new Clash of Clans version which is the $2 a month I was talking about, WHILE having the current game running as it is, what would be the pros and cons of that?
Pros:
- Game is already built, so no extra programming costs and just extra costs on the server side and maybe a few more staff. Any update that happens for the normal game happens in the Paid version as well
- Some % of people would completely move over, some would play both, and some would just keep playing the freemium version... I don't think it would affect SuperCell's current revenues from the fremium game much, but it adds the extra $2/month/person from anyone playing the Monthly Payment version
- People like me would love to pay $2/month to play in the game where it's level playing field, so there will be demand for sure
- All those who don't like this version, can continue playing the current fremium version
Cons:
- all i can think of is the revenue loss from top fremium payers if they decide they'd rather play the monthly payment version.. which even this means that they think the monthly payment model is better than the fremium model, so you're improving their gameplay experience (and trust me, for those who don't mind spending ridiculous $ on gems that get used up so fast, would have no problem paying $2/month for this version... all it does is makes people like me a lot happier with the game)