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Timed Events
Don't know if it's been mentioned or not, didn't see it in the no-go thread so....
I think Supercell should do events every few months that last a few days at a time. Set a task (something relatively challenging) like X amount of loot collected, X number of CCs destroyed, X number of stars collected, etc and have a new unlockable hero available as a reward. Or maybe some gems. The reward doesn't need to be anything too OP and the task can't be something you can gem your way through (to keep those gemmers from just "buying" the reward). It doesn't even have to be a permanent unlockable hero, as I realize the game would quickly fill with heroes all over the place; maybe a hero you can only use 3 or 4 times.
I think this would draw people back into the game during those down times when loot is scarce and give Clashers another way to play the game.
I also think this would be a great way to implement some of the new Hero ideas people are suggesting here.
Thanks!