Price of gem packs up, why not also ammount of gems
Apple tweaked the Euro prices of in-app purchases and apps. For example, the 500 gems package went from 3,99€ to 4,49€. These are standard price points across all of the App Store. Supercell states that there is nothing they can do about this. (for full post look at announcements).
I dont totally agree. The prices are fixed. But the ammount of gems in each pack is not. Supercell could basicly just make packs of 550 instead of 500. a pack of 1150 instead of 1000. 2500 instead of 2200. etc etc etc.
OR
Decrease gem cost for certain things.
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We talk about a 12.5% price increase. This is a verry big increase.
I look forward to supercells respond on why they didnt increase the ammount of gems in ea pack,
in order to keep the value/price per gem the same.
any superscell staff who can comment on this?
Apple is doing it because they refund a lot of unhappy players
If you remember from the last update, many players asked and got refund from Apple. Now Apple increase the price is to recoupe the money they lost since the last update. And to make sure that from now on, people who spend cash on the game won't be getting any refund. Why? If you are here playing, you should have know about the recent update. So if you still buy gems, it's on you. No more refund. This is my theory. I might be wrong, but this is my best guess.