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Aesthetics and stuff
I was thinking, what if you add animations for the villagers and troops you have?
Say, you login, everyone in your base waves at you hello.
Then your troops and villagers do villager stuff. Villagers/Builders sweeping, maintaining the towers, cleaning barrels of cannons.
Animations for troops, barbarians talking, laughing, sharpening swords around the campfire, archers checking their bows, sharpening their arrows, you get the idea.
Also, clash of clans synchronizes with the time and weather in your location, day/night time, raining, etc.